I am re-designing the brand identity and website of Tikatok. Tikatok, a Barnes & Noble company, is an award-winning, educator-endorsed web site that aims to spark children’s creativity by providing an inspiring place to write and publish original stories.
The redesign aims at making the site more usable, with the goal of making content creation easier and increasing e-comers sales. The website needs to communicate quickly and concisely to users what it is, how it works, and that the activity for the user is to complete and purchase a book. At the same time, as a children’s site that is all about creativity, it needs to have a graphic look that is fun, colorful, unique, child-friendly and not at all business-like. It also needs to have enough sophistication and authenticity to appeal to parents as a productive place for their children to spend time.
