I was hired by Experientia to work on a research project on mobile phone usage in developing markets for Vodafone. My role included initial design, concept development, visualization of UX scenarios, development of UI concepts & GUI design. The work was carried out with a team of interaction designers, user researchers and industrial designers .
Based on ethnographic research conducted by experientia we developed design concepts for products and services for mobile devices, tailored to the needs and contexts of the different regions. These designs were generated through methods such as opportunity modeling, brainstorming sessions, and collaborative processes, and then iteratively refined over successive iterations. Design concepts were prototyped using a variety of techniques, including low-fi and high-fi conceptual experience visualizations of the services and their user interfaces, interface interaction flows, videos and storyboards.
Vodafone received high-level ethnographic research and analysis, foresight recommendations for strategic direction, and sophisticated concept prototypes, based on contextual scenarios and needs.
